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Amazon Cuts 27 Out of 30 Private-Label Clothing Brands

Hey Fellow Amazon Sellers,

Welcome to another edition of our newsletter packed with crucial updates to help you thrive in the dynamic world of Amazon selling. Read on for key takeaways from recent articles that offer valuable insights into private label cuts, sustainable deliveries, rule changes, new services, boosting sales, and more.

1. Amazon Cuts 27 Out of 30 Private-Label Clothing Brands

Amazon has recently made a significant decision to discontinue 27 of its 30 private-label clothing brands. This strategic move is indicative of the company’s re-evaluation of its stance in the fashion market, suggesting that it might be shifting its focus or aiming to enhance its operational efficiency in other lucrative ventures.

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2. Amazon’s Box-Free Delivery Raises Sustainability Hopes but Also Theft Concerns

Amazon has introduced a new box-free delivery initiative in its quest to enhance sustainability efforts. While the move is lauded for its potential to significantly reduce packaging waste, it has also raised concerns about package theft. Many believe that without the traditional Amazon-branded boxes, packages might become easier targets for thieves.

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3. Amazon Delays Rule Change for Some UK Sellers Who Warned They Could Go Bust

Amazon has decided to postpone a regulatory alteration for certain UK vendors after they cautioned that the proposed changes might jeopardize their businesses. These sellers expressed serious concerns that the new regulations could potentially lead to them facing bankruptcy. The delay showcases the e-commerce giant’s attempt to re-evaluate its policies in light of the feedback from its seller community.

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4. TikTok Launches Fulfillment Services in the UK

Social media giant TikTok is venturing into the e-commerce realm by launching its own fulfillment services in the United Kingdom. This new initiative is set to bridge the gap between content creation and e-commerce, allowing influencers and creators to monetize their content more directly by selling products. The move is seen as TikTok’s strategic attempt to rival other major platforms and strengthen its foothold in the rapidly evolving e-commerce landscape.

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5. Lights, Camera, Conversion: 5 Ways to Use Product Video to Increase Sales

With the digital age offering countless tools for online businesses, product videos have emerged as a leading method for boosting conversion rates in online stores. This is emphasized by data revealing that 74% of users who watched an explainer video about a product went on to purchase it, and product pages with videos convert 80% better than those without.

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6. set to meet with FTC ahead of potential antitrust lawsuit is preparing for a meeting with the Federal Trade Commission (FTC) as the regulatory body is considering filing an antitrust lawsuit against the e-commerce giant. The specifics of the potential charges remain undisclosed, but this move showcases the increasing scrutiny big tech companies are facing regarding their market dominance. The FTC’s decision to pursue or drop the case will be consequential for Amazon and may set a precedent for similar cases in the future.

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7. Amazon to Hike Fulfillment Fees During Holiday Shopping Season

Amazon has announced that it will increase fees for its Fulfillment by Amazon (FBA) service during the upcoming holiday season, from October 15, 2023, to January 14, 2024. The company mentioned that this seasonal fee is consistent with charges by other major carriers to address the higher operating costs during the busy holiday period. For the 2023 season, the Holiday Peak Fulfillment Fee rates for the US and Canada remain unchanged from 2022. Despite the fee, Amazon highlighted that its fulfillment services are still 30% cheaper than other major third-party logistics providers.

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8. Buy with Prime helped brands increase Prime Day sales by 10x; should you be offering it?

In 2023, Amazon expanded its “Buy with Prime” program to all U.S. merchants, allowing consumers to use their Prime accounts for shopping on sites outside of Amazon. This initiative, new to the market, resulted in a tenfold increase in Prime Day sales for participating brands and retailers. The program benefits brands by providing a faster checkout process, 1-2 day delivery via Amazon, and the opportunity to access Amazon’s vast Prime member base.

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9. Early History of Ecommerce in Jeopardy of Being Erased

CNET, a tech news website, has been deleting thousands of its old articles in an effort to optimize its performance in Google Search results, putting the early history of ecommerce at risk. Articles from the early days of ecommerce, chronicling events related to giants like Yahoo Auctions, eBay, Amazon, and PayPal, are in danger of being lost. These pieces provide invaluable insights into the infancy of ecommerce, capturing moments such as eBay’s radical decision to buy a corporate jet in 2002, Yahoo’s auction promotions, and newspapers’ strategies to compete with emerging online platforms like eBay. With this potential erasure, concerns arise about preserving the early history of the internet and ecommerce.

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I hope these insights help you make informed decisions and fuel your success on Amazon. Stay tuned for more updates and strategies to excel in your e-commerce journey!

Happy Selling,

Todd Welch
Amazon Seller School