You are currently viewing How To Amazon Wholesale Reverse Sourcing Quickly Using AMZ Analyzer, How to Find Suppliers, Brands

How To Amazon Wholesale Reverse Sourcing Quickly Using AMZ Analyzer, How to Find Suppliers, Brands

What if someone told you there are plenty of brands to choose from when it comes to finding profitable products? Would you believe them? 

If the answer is absolutely not, you’re not alone. Finding suppliers can be incredibly difficult for new and seasoned sellers alike. If you find yourself spending all day searching for suppliers only to strike out or find ones with products that just don’t sell, stay tuned.

With a lot of hustle and a little help from software systems like AMZ Analyzer, finding suppliers to sustain your business is not only possible, but well within your reach.









A Note On AMZ Analyzer

AMZ Analyzer is a fantastic resource that helps you sort through brands and products with ease for as little as $10 for a two-day pass. 

Once you’ve got the system installed – keep in mind AMZ Analyzer is a Windows-only product – you can start narrowing down your products and finding suppliers worth contacting.

Step 1: Connect AMZ Analyzer To Your Amazon Account

First thing’s first, you’ll need your Amazon Marketplace API Credentials. Sound foreign to you? Amazon has an article for that. 

Head to Settings on AMZ Analyzer and click How To Obtain One Link. You’ll be directed to a support system with articles walking you through the process of finding the right information.

Step 2: Search For Products

Once you’ve entered your Seller ID and MWS Audit Tokens, you’re ready to start searching. Todd recommends specializing in a niche product or category. Maybe you’ve got a longtime hobby or maybe you’ve always been interested in the outdoors. Now’s your time to put those passions to use. The more familiar you are with a product, the easier time you’ll have successfully optimizing listings and communicating effectively with brands.

Start by clicking the BROWSER button. This takes you to an Amazon search page. As you start searching for products, AMZ Analyzer will snag your results and pull them into the program for analysis.

While this page may look like your average Amazon search page, you’ll notice a toolbar at the top with options like BACK, FORWARD, STOP, NUMBER OF PRODUCTS FOUND, and SCRAPE NEXT PAGE AUTOMATICALLY. 

When selected, SCRAPE NEXT PAGE AUTOMATICALLY will grab products on the first page of results as well as the next page. So instead of having to hit the NEXT button at the bottom of the page, AMZ Analyzer gathers every page of results automatically. Given that some products have pages and pages of search results, automated tools on AMZ Analyzer make the search process efficient. With that option checked, click GO.

Step 3: Run

Then head back to AMZ Analyzer’s original page with the BROWSER button. Under BROWSER it will say “” and “the category you searched for.” For instance, if you searched “knitting” it will say “ knitting.” Next, hit RUN and AMZ Analyzer will begin grabbing products from every page of search results, analyzing the information, and organizing it into a readable document for your convenience.

Click the RESULTS tab and you’ll notice the page filling up with products. Check the bottom left to see how many products Amazon is grabbing and how many are left. Sometimes AMZ Analyzer finds hundreds, sometimes it grabs thousands. It all depends on the product or category you’re searching for. 

Step 4: Filter

Once AMZ Analyzer has completed its analysis, you’ll want to start narrowing down products so you’re focusing on those most likely to be profitable. 

Filter By Category

If you notice that your results page is filled with products in categories that have nothing to do with the category you searched for or that you suspect won’t sell well (in the case of “knitting”, products in the DVDs and electronics categories appear quite often), there’s an easy way to filter those categories out and narrow your results to more relevant products. 

Simply hit the BROWSER button once more, search “knitting” again. When your results page loads, select your desired category under Department. In this case, click arts, crafts, & sewing. Then hit GO at the top toolbar and then RUN. Head back to the RESULTS tab and let the newly filtered results process. 

Filter By Number of Sales

In your RESULTS tab, start by narrowing your results by the estimated number of sales. Keep in mind, this number is a ballpark estimate. For obvious reasons, this option helps you figure out which products are selling. 

Filter By Total Offers

AMZ Analyzer also allows you to filter by the number of offers. Todd recommends searching for those with four or more offers. The more people are selling a product, the more likely you are to successfully open an account with a brand and start selling their products too. If only one or two people are selling a product, it’s likely a private label product, a brand selling their own product, or a seller that has an exclusive agreement. 

Filter By Brand

If you right-click COLUMN CHOOSER, you can select different categories to move to the forefront. Grabbing the brand column is helpful because it allows you to see which brands are selling multiple products and therefore likely have a higher volume of profitable products to choose from.

Filter By Amazon

Finally, on the AMZ Analyzer toolbar, select Show Review & Amazon Data. This pulls the number of reviews and shows you the products that Amazon sells. Because it’s difficult to compete with Amazon products, you’re better off avoiding them. AMZ Analyzer highlights these products in red. To filter by products sold by Amazon, head to the filter button beside “If Sold By Amazon” and uncheck “Is Sold By Amazon”.

As you notice brands that sell multiple products, click the Amazon link beside the product and start verifying the stats you’re seeing on AMZ Analyzer.

Step 5: Sort

As you sort through products on Amazon, you’ll want to check for a few key indicators that this product is worth investing in. First, check to see if the product has a decent amount of views. Sometimes AMZ Analyzer isn’t perfectly accurate when it estimates the number of reviews so it’s always smart to do your due diligence and double-check. Also make sure the product has 3.5 stars or more. If a product is poorly reviewed there’s a higher chance you’ll receive more returns than sales. 

Next, check out who’s selling the product and make sure there’s a wide variety of different sellers. If a product is sold by only one or two sellers, a seller may have an exclusive agreement with a brand.

Finally, check the keepagraph. You’ll need to purchase Keepa to see the full range of Amazon data but this data is invaluable when it comes to predicting profitability. Products Amazon has sold will show up in orange. Keepagraphs will also tell you price history. You’re looking for products with a flat price history to avoid investing in products with a fluctuating price. The last thing you want is a product that’s profitable one month and lackluster the next. The more you can predict profitability on Amazon, the better. The price history shows up in blue. Also check out the sales rank in green and make sure it’s equally as consistent month-to-month.

If all looks good, go ahead and contact the brand to inquire about opening an account! 

Step 6: Repeat

Now that you’ve contacted a brand, head back to AMZ Analyzer and repeat the process again and again (and again). Contacting brands will be the crux of your Amazon hustle. The more brands you contact, the more brands will inevitably say yes and the more profitable your venture will be.


If you’re not calling hundreds of brands per week…you’re not calling enough. While opening accounts may feel impossible, with a little luck, a lot of hard work, and some help from 21st-century technology, you can make the impossible, possible. 

Happy selling everybody. 


00:00 One of the biggest problems that people have when they’re just starting out in an Amazon wholesale business is finding suppliers to open accounts with. I’m going to show you really quickly how to use AMZ Analyzer to find those suppliers. Stay tuned. What’s up, everybody? Todd Welch here from the Amazon Seller School. Today, I’m going to show you how you can, for as little as $10, use AMZ Analyzer to find and start finding suppliers for your Amazon wholesale business.

00:36 What I would really appreciate is if you use the link down below, if you’re going to go ahead and purchase AMZ Analyzer. That way I’ll get a small cut of that sale at no additional cost to you. It’ll help me make more videos just like this one for you, to help you in your Amazon business, or just go to the link right here on the screen, and that will get you AMZ Analyzer as well through that affiliate link. I’d really appreciate it. Also, don’t forget, down below, click that subscribe button, and then click the little bell to get notified of more videos like this. If you have any comments or questions about this video, make sure you post those down in the comments. Other than that, let’s go ahead and get started.

01:21 Of course, the first thing you’re going to have to do is purchase AMZ Analyzer. You can do that by going to the link that I’m putting on the screen right here, or click the link down below in the description. The pricing on AMZ Analyzer, as of recording this video, is as little as $10 for a two day pass, $20 for a five day pass, or $29 for a monthly, reoccurring subscription to the software, so you can use it anytime that you need. But you can purchase any one of these, and that’ll get you access to the software. Now, once you purchased the software, you’ll have to go ahead and install it. This is a Windows only program, so keep that in mind. You’re going to have to have a Windows PC, or if you’re on a Mac, you’re going to have to have Windows installed, using Boot Camp or some other method, to be able to use this program.

02:20 Once you get it installed though … It’s pretty easy to install it. They just walk you through the installer. That’s going to bring you up then to a screen that’s similar to this. The first step that you’re going to have to do is connect it, to Amazon and you do that in the settings tab here. If you just click on settings, that’s going to bring you to the tab where you can enter in your Amazon Marketplace API credentials they’re called. You can see here that I have mine entered for the US market, but they also have it for Canada, Mexico, UK, Germany, Italy, France, and Spain, as of the recording. How to get your API credentials. You can just click on this how to obtain one link here, and that takes you over to their support center. Unfortunately, it doesn’t link directly to the article. If you want, I’ll put that link down below in the description as well, so you can just click on it there. But as of the recording, once you get over to the knowledge base, the third article down, Adding API Credentials, is the one that you’re looking for.

03:32 This article will walk you through step-by-step on how to get the information that it needs to connect the program into your Amazon account. All right? You’re going to enter your seller ID and MWS Auth Token here, and you’ll get that from following these step-by-step directions here. Once you have that a, this is where the fun starts. You can start finding suppliers for your wholesale business. Whether you’re looking in a specific niche or you’re staying more general, this’ll work really well for you. It’ll especially work well if you’re looking in a niche, because you can search for that niche to find the products. What you’re going to want to do to use this method is click on this button here, where it says browser. That’s just going to open up another window here, which is basically just the Amazon page, but you’ll see up above here it has some buttons, forward, back, stop, 103 products found on this page, scrape next page automatically, and go.

04:47 Whatever we search for in this browser window now, AMZ Analyzer is going to, look for all the products that are on those pages and grab them, and pull them into the program. Let’s say, just for an example, if you were wanting to go into the knitting niche, we could search for knitting. Now, you can see here one of 48 of over 40,000 results. Obviously, if we wanted to manually, we could look through each one of these to find a supplier, but that would take forever. What we want to do is make sure scrape next page automatically is checked, because that way AMZ Analyzer’s not only gonna find the products on this page, which right here it found 75 products just on this page. It’s also gonna grab as many of the next pages as it can. Very similar to you going to the bottom and clicking next manually, AMZ Analyzer is going to do that automatically for you.

05:58 With that checked, go ahead and click go. You can see it brings us back to this page, but now right here under browser it says knitting. With that there we can then go ahead and hit run, and AMZ Analyzer is going to go out there, grab all the products from that first page, try to get the next page, the next page, the next page, as many as it possibly can. Sometimes it’ll get a couple hundred products. Sometimes it’ll get a couple thousand products, depending on the search. I’m not exactly sure what the limit is there, but it really varies from search to search. You can play with that to find different products. You can see here it topped out, at about 400 and it’s analyzing those. It’s grabbing the information from Amazon, grabbing all the people that are selling it, and it’s going to put all that information right here into the results tab.

06:58 If we click over to that results tab, you can see this page is starting to fill up with products. Down here in the bottom left you can see that right now it’s analyzed 478 of 453 products. It’s still processing. What we’ll do is we’ll just wait for that to get done and then we can go through filtering some of this to find some potential brands that we could sell or purchase wholesale. That is done. But one thing that I’m noticing here is most of these are like DVDs, mobile applications, eBooks and books, Audible, things like that. These are a lot of products that we’re probably not gonna be able to sell or not sell profitably. What I’m going to go do is go back to the browser again and knitting again, like we were already at. So, this is a perfect learning opportunity here. I’m going to narrow it down, so that I don’t get those books, and Kindles, and stuff like that.

08:06 Over here on the left, I’m just going to click on arts, crafts, and sewing department. That’s just the most general category that knitting is going to belong to. I’m going to click on that category. That’s going to eliminate most of those books, and Kindles, and stuff like that. Then I’m going to hit go again and run again and let that process that new information. That worked out perfectly. A perfect teaching opportunity there for you. Back to the results page. We will let that go and wait for that to finish up. I actually stopped this search for the interest of completing this video, because you can see here 930 of 5,382. it just kept going up, finding more and more products. Like I said, sometimes it finds thousands. Sometimes it finds hundreds. So, a pretty cool example of how many products they can pull in.

09:09 Now, we have our products. Now, we need to narrow them down and find ones that meet the criteria for us to potentially sell. The first thing that I do is narrow it down by estimated number of sales. Now, keep in mind, this is just a guesstimate to give you an idea, so it’s not going to be exact, but it should be in the ballpark, so to speak. I like to filter that. Let’s just go by 25, just for a good, round number there. You could do higher or lower, depending on what you prefer. I’m going to do 25. Now, we’re only looking at products with 25 estimated sales or higher. Then I scroll over here. I want total offers, filter by that, of four or more. Let’s change that to 999. We’ll close that.

10:09 We want four or more, because that way other people are selling this product most likely. If other people have been able to open accounts, then it’s more likely that you’ll build open accounts. If there’s only one seller or two sellers on the listing, it’s probably either a private label brand, and the brand is selling the product, or it’s just a product and the brand that makes it is selling it themselves, or a company has an exclusive agreement with the company, and they’re the only person who can sell those products. The more people who are selling a product, the more likely you’ll be able to open an account to sell the product as well.

10:55 Now, we’ll scroll back over here. The next thing I want to do is add an additional column here that’s not here by default, and you can right click column chooser. Then I like to bring in the brand here, so we can see what the brand name is here easily. Now, what I can do since I have it narrowed down a little bit, is I can use this check box in the upper left corner to check everything that is remaining. I had 930 results that I had let it download. Of that 930, after the filter there’s 257 of them remaining. We can then go ahead and click on show reviews and Amazon data. What that’s going to pull in is the number of reviews that are on that product, but even more important, if Amazon is selling that product or not. Now, this is not 100% effective. Occasionally it gets this wrong, so you’ll want to double check it, but it’s going to help us narrow this 257 products a little bit smaller.

12:13 While that’s running, you can see it starting to pull in. If it’s got this check Mark and it’s red, that means it found that Amazon was selling that product. Those ones we want to weed out. We don’t want to compete directly with Amazon, because often they’re not going to give you the buy box. They’re not going to allow you to sell anything if they’re selling on the listing. It’s not always 100% true, but more often than not it is true, so I just try to steer away from those listings where Amazon is selling. What I’m going to do is click on the little filter here again and uncheck this is sold by Amazon. Now, you can see all of those red ones with the check box disappeared, and we only have the ones that are green, which means that it did not find that Amazon was selling.

13:04 We’re going to let that go ahead and finish processing. You can see here, 198 of 257, so it’s almost done. Okay. Now, that is all done. I have mine already sorted by brand, but if a yours is not, you can just click on a column, any column, and it’ll sort by that column. I sort by brand just so I can easily see if there’s a whole bunch of products by the same brand, so I’m not just clicking through to check each individual one. But from here what you can do now is Addie is possibly a product or a brand that you can start selling. What I would do is click on these Amazon links. Once you’re at the page here, a few things that you can quickly look at to see if this is potentially a good product to sell.

13:55 Number one, just make sure it has a decent amount of reviews, because while this is often quite accurate, this is saying estimated 30 sales per month, it’s not always perfectly accurate. You’re just going to want to double check and make sure that it has a good number of reviews and also make sure that it’s three and a half stars or higher, because you don’t want to be selling your product that’s really bad and you’re going to get a lot of returns on. So, 98 reviews, that’s good. Next thing is just look at the sellers that we have here, and make sure there’s a variety of sellers. You can see lots of different seller names here, so that is a good sign that there’s multiple people who are selling this product, so you could potentially open up an account with this brand and sell this product as well.

14:53 Then last, but not least, what I really like to look at is the Keepa graph. If you don’t have the Keepa plugin, I recommend installing that. I’ll have a link down below for you to do that. It is $15 a month, I believe it is currently, to purchase it, to be able to see the Amazon data, which is the key thing that I look for. If Amazon has ever sold this before, this graph is going to show up a section of it in orange. I just pulled up the Roku Express here so you can see what I mean. Here you can see that this is all orange, which means Amazon is selling on the listing. That’s really important to know. You can see that Amazon has never sold this listing, which is good. So, you don’t have to worry about competing with Amazon.

15:51 The other thing that I really look for over the last few months is that the price is relatively flat. You don’t want to see a bunch of spikes and drops, because if the price is all over the place, you don’t want it to be profitable today and then maybe next month it’s no longer profitable. You’re going to want to look and make sure there’s no dips and also make sure that right now the price isn’t at a high and that it’s profitable right now, but it won’t be later. That’s very important to look at. Then also this green line. The price, by the way, is this blue line. Then this green line here is the sales rank.

16:32 Again, you’re going to need to purchase it to get that information, but you’re going to want to make sure the sales rank is relatively a straight line across as well. If you drew a straight line in the middle here, we’re running at about 50 or 60,000, so this product sells relatively similarly throughout the last three months. We don’t have a bunch of dips and drops in that as well. So, it’s going to continue to sell at a steady pace. That’s very important as well.

17:04 All in all, this listing looks very good, like it’s potentially a very good product for us to be able to sell. I would go ahead and contact this brand and see if I could open up an account. Then I would come back to AMZ Analyzer, go to the next brand, do the exact same thing, and just rinse and repeat for all of these different brands that we just found from this search. Once I’m done with that, I would go back, open the browser, make a new search, and start that process all over again, and just rinse and repeat. You should be able to find plenty of brands to be able to sell on Amazon.

17:48 There you have it, AMZ Analyzer and how to quickly find wholesale suppliers for you to try to open accounts with and get some profitable products to get your wholesale business going. That’s the hardest thing I find in everyone that I talk to you that I have coaching calls with. That is the hardest thing is to find those suppliers and start finding to get that ball rolling. Right away, make sure down below you hit subscribe and then you click that little bell to get notified of more videos just like this, because when I find new tactics, I’m always posting them, new videos, and such like that. I’ll also pop it up right over here, so you can click the subscribe button right over here to be able to get more videos like this.

18:33 Use those affiliate links down below if you purchase AMZ Analyzer. That would be really appreciated. If you want more one-on-one help, I do one-on-one coaching calls as well with a lot of people and had a lot of success in the past and a lot of fun doing that. You can find that link down below as well to purchase your one-on-one video coaching call, where I can walk you through step-by-step and answer whatever questions you need answered to get your business going. That is it for this video. This is Todd Welch with the Amazon Seller School signing off. Happy selling, everybody.