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Revseller New Feature Alert: Low Inventory and Inbound Placement Fees Added

Hey, fellow Amazon Sellers!

Are you ready for another thrilling edition of our weekly newsletter packed with the latest updates and insights from the world of Amazon selling? Here’s what’s in store for you:

1. Revseller New Feature Alert: Low Inventory and Inbound Placement Fees Added

Revseller has introduced a new feature that integrates Amazon’s Low Inventory and Inbound Placement fees directly into its app. This update allows users to effortlessly incorporate these fees into their sourcing decisions, enhancing the ability to assess product profitability efficiently. The feature is designed to eliminate the need for second-guessing or external calculations regarding these fees, providing all necessary data within the app. Revseller’s integration aims to streamline operations for sellers, although it acknowledges that these fees will ultimately be passed on to consumers, labeling the cost increase as “new fees.”

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2. Huge News for Seasonal Sellers

Keepa has introduced a new feature called Historical Monthly Units Sold, significantly enhancing the ability for Amazon sellers to estimate seasonal sales volumes with improved accuracy. This feature is especially useful for analyzing products with lower sales ranks where sales rank data alone may be insufficient. By integrating this with tools like Scott Needham’s SmartScout, sellers can gain deeper insights into brand history data. This development is particularly beneficial for wholesale sellers, allowing them to refine their projections for new SKUs more effectively.

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3. Amazon Sellers Allege Return Scam Fraud Involving Knockoff Items

Amazon sellers are facing fraudulent returns where shoppers send back unrelated items like dirty soap bars instead of the actual purchased products, like Nikes. This return scam cost the retail industry over $101 billion in 2023, with nearly 14% of returns identified as fraudulent. Sellers have limited recourse in these scenarios, often struggling to get refunded, and this problem primarily affects small businesses who bear the brunt of these deceptive practices. The easy return policy of Amazon, while customer-friendly, unfortunately facilitates these scams, placing a significant burden on sellers.

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4. Amazon Launches ‘Bazaar’ To Offer Unbranded Fashion & Home Products

Amazon has introduced a new shopping vertical named ‘Bazaar’ on its Indian Android app, targeting budget-conscious consumers with unbranded products priced below INR 600. This move is aimed at capturing a larger market share in Tier-II and III cities across India, featuring a variety of items including apparel, watches, and home goods. Amazon Bazaar intends to leverage local manufacturing hubs for its product listings, enhancing its reach and appeal in less urban areas. The introduction of Bazaar is part of Amazon’s broader strategy to diversify and expand its market presence, competing directly with other low-cost ecommerce platforms like Meesho and Flipkart’s Shopsy.

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5. Provide Customized Discounts on Products with Brand-Tailored Coupons

Amazon has introduced brand-tailored coupons, allowing sellers to offer targeted discounts to specific groups of customers. These discounts can be either percentage-off or flat-rate and are designed to engage repeat, recent, or high-spend customers, among others. In the US, sellers can also target brand followers and other distinct customer groups. To use this feature, sellers must be brand owners with at least 5,000 customers in the targeted audience. This tool aims to enhance customer loyalty, promote new products, and boost retention.

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6. Amazon Recommends Using AWD for Prime Day Optimization

Amazon is advising sellers to utilize its Amazon Warehousing & Distribution (AWD) service for effective inventory management ahead of Prime Day. The AWD service allows sellers to store their inventory upstream, with Amazon facilitating the transfer to fulfillment centers as needed. This system helps avoid excess storage fees and stock shortages during key sales events. The service includes auto-replenishment to maintain FBA stock levels and covers FBA inbound placement fees, making it a cost-effective solution for handling large volumes of inventory.

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7. AMAZON A9 ALGORITHM: How Ranking Models Work

The Amazon A9 algorithm uses sophisticated ranking models to ensure an efficient product search experience by using customer actions like purchases, add-to-cart instances, and clicks as inputs. These inputs help predict and influence customer behavior by optimizing search results. The algorithm not only collects data on these actions but also uses them to train its models, constantly updating and reintroducing keywords to maintain relevance in specific marketplaces or categories. Feature vectors, which are detailed profiles of product attributes, play a crucial role in the process, enhancing the search engine’s ability to match products with customer queries accurately.

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8. Capital One Spark Business Card: Earn 2% Cash Back on Inventory Purchases!

If you’re looking for an excellent business card to optimize your inventory purchases for selling on Amazon, I highly recommend the Capital One Spark business card. As an Amazon seller, I can vouch for its exceptional benefits. With the Capital One Spark card, you can earn a lucrative 2% cash back or rewards on all your purchases from suppliers, helping you increase your profits while restocking your inventory. I’ve been using this card for my business, and it has proven to be an invaluable asset in managing my expenses and generating substantial rewards.

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Stay tuned for more exciting updates and insights from the world of Amazon selling.

Happy Selling!

Todd Welch
Amazon Seller School